ABOUT
Systems thinker
Human first
ABOUT
Systems thinker
Human first
Based in the beautiful Mid-Hudson Valley, New York
I'm Adaoha (ah•DOE•ha), a Senior UX Designer with 10+ years designing complex systems where the stakes are real: identity platforms, clinical workflows, enterprise tooling. The kind of work where a confusing flow doesn't just frustrate someone, it breaks something.
I tend to get called in when the team needs a clear picture of the whole. I'm good at finding the coherence inside the mess and making it legible: to users, to engineers, and to stakeholders.
Currently helping people get jobs at Indeed.
Previously helped organizations manage data governance and secure mainframe systems at IBM.
Las Coloradas, Lagartos Municipality, Yucatán, Mexico
OUTSIDE OF UX
Equally curious
off the clock
Off the clock, I cook, letter on my tablet, experiment with nail art, and have strong opinions about hot sauce, all catalogued in a spreadsheet, naturally.
I travel, not vacation. There's a difference. You'll also usually find me mid-episode of a foreign series, from a very specific corner of the couch.
A very specific travel tradition
Across nearly 40 countries, my unofficial tradition is stopping at a McDonald's. Very cultured, I know. But it works as a lens: same brand, completely different energy depending on where you are. Some locations feel like a neighborhood living room. Others move like a train station.
Consistency doesn't mean sameness. That's true in design and apparently also in fast food.
~40
COUNTRIES VISITED
New Delhi, Delhi, India
PATENTS
First designer on the inventor board at IBM Poughkeepsie,
in 13 years.
At IBM, patents were driven by engineers. I saw that as a gap, and a responsibility. I became the first designer at the Poughkeepsie studio to be awarded a patent in over a decade, then spent time making sure I wasn't the last: mentoring others through the process and leading cross-disciplinary invention teams.
FAQ
Questions people ask
My name is pronounced ah•DOE•ha.
It means “daughter of the people” in the Igbo language. As the oldest of 6 children and a true ambivert, I'd like to say I've fully leaned into the meaning behind my name.
I was born in Newark, NJ and moved through different parts of the state of New Jersey; I even spent about 5 years of my childhood living in Nigeria. Currently I live in the beautiful Mid-Hudson Valley, NY (~84 miles north of New York City).